Career

• Commission and apply research and analysis, devise and ideate end-to-end journeys
• Process commercial objectives and apply to design ideation, project planning and scope assessment
• Design flows, wireframes, hi-fi designs, build prototypes, guide client in-house design and research

UXUIStrategyFigmaHTMLCSSJSGithub

• Designed creative themes and UX from collected data for wireframe and prototype design
• Directed UI design and UX team including development of brand asset libraries and tech stack
• Presented concepts, prototypes, pitches and designs to clients and stakeholders
• Mentored team members and carried out appraisals

UXUIBrandCreative DirectionFigmaAdobe CSHTMLCSSJS

• Brand Strategy for a cryptocurrency startup, brand asset configuration support for fintech re-brand

BrandBrand StrategyFigma

• Brand champion across all touchpoints: digital and print, UI and UX, including directing UI team
• Captained the successful introduction of digital brand asset library
• Implemented new customer-first user testing process & workshops
• Iterate data-driven design to user journey prototypes and designs
• Drove UX prototyping design and build that became principle commerce platform

UXUser TestingUIBrand ManagementFigmaHTMLCSSJSWordpressAdobe CS

• Design, UI and UX development of portals, webapps, websites, intranets and web products

UXUIBrandCreative DirectionAdobe CSHTMLCSSJQuery

• Evolved from Graphic Designer to Creative Director, designing all media for a respected IT solutions provider
• Owned and applied group identity, creative input to customer projects, managed a small team of designers

BrandCreative Direction